Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterised by high-performance innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, Superbike and SuperSport. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2016 Ducati delivered to customers 55,451 bikes to customers, with a total revenue amount of 731 million euro.
Ducati has in total 1558 employees worldwide with 1187 of them working in Bologna (Headquarters and main production plant) [data from headcount at 31/12/2016]
Ducati has 3 production sites: the main one in Bologna (Italy), producing around 77% of the sold motorbikes, an assembly plant in Amphur Pluakdaeng Rayong (Thailand), producing around 20% of the motorbikes, mainly for the Asian Market, and a CKD assembly plant, service provided by Dafra Motos, in Manaus (Brazil), producing the motorbikes for the Brazilian Market.
Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.
Ducati has always been committed to safety, developing in the last 10 years many systems such as ABS (2003), now also “cornering” on many models, traction (2008) and wheelie control (2014) which are continuously evolved (2017) and semi-active suspensions (2013), all to guarantee an adequate active safety potential for our increasing performance products.
Ducati has also been the first motorcycle manufacturer to introduce a new concept for OEM 2-wheel vehicles: airbag equipped safety garment connected via wireless to an electronic system (sensors and control unit) installed, developed and tested together with the bike itself (Multistrada D|air).This offers to rider and passenger a significant step forward in terms of protection in case of accident.
Finally Ducati is also active in European Research projects, at the moment it is part of ADAS&ME project where, together with other partners, is involved in rider states monitoring and in the design of HMI and automation strategies for those states.