Digital Campaign results are available!!!
The campaign was on going from July 27 to August 14. It was activated in Youtube, Facebook and Instagram.
Videos were available in the 4 main european motorcycle markets: Italy, France, Germany and Spain.
The campaign had 7 videos to show 7 solutions developed in the project: Helmet, Pelvic protector, Boots, Airbag jackets (x2), Lateral Airbags and Safety leg cover.
The videos were in English audio, but all were subtitled in the language of each country to explain the message to the end user (riders) in a more personalized way.
The results: 360.624 views!!!